Plan for Havenly Case Study Design
The Challenge:
Showcase the brief: modern, approachable branding for millennial homebuyers.
Include a snapshot of the original problem and what Havenly wanted to achieve.
The Strategy:
Illustrate the positioning of Havenly as a lifestyle-first brand.
Highlight the decision to use neutral, earthy tones and a house-inspired “A” in the logo.
The Visual System:
Present the logo exploration (friendly sans-serif, subtle architecture cues).
Show the typography hierarchy (Canela Text Bold + IBM Plex Sans).
Display the neutral color palette: Stone Gray, Blush Pink, Forest Green, and Ivory White.
Applications:
Include mockups of social media templates, property signage, and mobile app screens.
Highlight the variety of branded touchpoints and how they connect visually.
Tools & Tech:
Create a grid of the tools used (AI, Adobe Illustrator, Photoshop, Figma, DALL·E).
Add brief descriptors for how each tool contributed to the final deliverables.
Results & Impact:
Show a 35% increase in online engagement.
Include positive client feedback about the brand’s modern yet inviting feel.
Mention the praise received from interior design influencers on social media.
