Nomada

NOMADA – Mindful Adventure (Case Intro Block) Brief: Develop a travel lifestyle brand for eco-conscious explorers aged 25–45, rooted in culture and sustainability.My Role: Full concept development, branding, social strategy, and UX/UI mockups for a future travel app.Process & Tools: Worked in Adobe CC suite, Figma, Notion, and AI tools for branding and storytelling assets.Outcome: Delivered a complete brand …

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Havenly

Plan for Havenly Case Study Design The Challenge: Showcase the brief: modern, approachable branding for millennial homebuyers. Include a snapshot of the original problem and what Havenly wanted to achieve. The Strategy: Illustrate the positioning of Havenly as a lifestyle-first brand. Highlight the decision to use neutral, earthy tones and a house-inspired “A” in the …

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AURUM Fragrance

AURUM is a conceptual luxury perfume brand co-created with AI. From branding and bottle design to storytelling and visual art direction, this project explores how artificial intelligence can enhance creative thinking—while keeping human taste at the core. LOGO You already approved the bold serif AURUM logo—luxury, minimal, strong. COLOR PALETTE Name HEX Use Aurum Gold …

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Maison Solaire

Brand Overview — Maison Solaire Brief/Problem: Maison Solaire needed a luxury identity that would reflect their Mediterranean setting and appeal to affluent travelers and honeymooners. The challenge was to balance timeless elegance with a modern, refined aesthetic. My Role: I led the creative process, designing the brand’s logo, color palette, and typographic system. I also produced a series of …

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