NOMADA – Mindful Adventure (Case Intro Block)
Brief: Develop a travel lifestyle brand for eco-conscious explorers aged 25–45, rooted in culture and sustainability.
My Role: Full concept development, branding, social strategy, and UX/UI mockups for a future travel app.
Process & Tools: Worked in Adobe CC suite, Figma, Notion, and AI tools for branding and storytelling assets.
Outcome: Delivered a complete brand ecosystem, including packaging, journal mockups, and a mobile experience prototype. The brand concept was praised for emotional depth and visual storytelling.
Welcome to: Nomada —
a soulful blend of wanderlust and consciousness, where travel isn’t just a destination, it’s a connection to the Earth and its people.
We’re about to build this brand like a story you feel with your feet on the trail and your heart in the culture.
Brand Essence
“Mindful adventure through grounded exploration.”
Nomada invites modern explorers to walk slower, dig deeper, and discover the truth beneath the tour.
It’s not about ticking off countries — it’s about breathing in stories.
Logo Concept
Symbol:
Line-art globe fused with a mountain peak
Minimal yet expressive — hints at movement, topography, and unity
Looks great as an app icon, journal emboss, or embroidered on fabric
Typography:
DM Serif Text – For headers: earthy elegance
Karla Regular – For body: modern, calm, readable
Color Palette
RoleNameHex
PrimaryTerracotta#D96C4F
Ocean Teal#3C9D9B
Secondary Sand White#FAF6F1
Moss Gray#E0E5DF
Accent Sunset Peach#FFB484
Earth Brown#8C6651 🪵
Typography
DM Serif Text – Headlines, poetic moments, calls to feel
Karla Regular – Interface text, body copy, captions
The pairing = timeless yet digital-native. Rooted but modern.
Presentation Format
Interactive Website: Scroll-triggered storytelling, video embeds, route maps
Photo Slideshow: Immersive, full-bleed travel shots with story captions
Featured Collateral:
App UI: Journal entries, map-based logs, travel progress
Tote Bags: Earth tones, stitched logo
Traveler’s Journal: Uncoated paper, dot grid + blank mix
📲 Socials Strategy
Instagram: Visual travel diary, landscape reels, cultural tips
YouTube Shorts: 60s mini-docs on traditions, food, movement
Threads: Thoughtful reflections, travel quotes, gear hacks
Target Audience
Core:
Ages 25–45
Solo travelers, mindful wanderers, sustainability-first thinkers
Backpackers with taste
Potential Growth:
Eco-hostels, remote work communities, ethical tour companies
Creative freelancers who travel slow
Nomada – Mindful Adventure Case Study
Project Title
A mindful adventure brand rooted in cultural exploration.
THE CHALLENGE
Nomada needed a unique brand identity that felt both grounded in nature and driven by exploration, appealing to ethical travelers, solo adventurers, and nature lovers. The challenge was creating a visual identity that reflects a slower, more mindful approach to travel while evoking curiosity and discovery.
THE STRATEGY
We positioned Nomada as a bridge between cultural exploration and environmental consciousness. The visual identity uses earthy tones, natural textures, and organic symbols to evoke the spirit of adventure. The color palette draws inspiration from the earth, sky, and sea, creating a calming yet dynamic vibe.
THE VISUAL SYSTEM
Logo Exploration:
A simple yet powerful combination of a sun, mountain, and waves—symbols of nature and adventure.
Typography Hierarchy:
DM Serif Text for impactful titles, and Karla Regular for body copy—earthy, grounded, and approachable.
Brand Color Palette:
Terracotta #D96C4F
Ocean Teal #3C9D9B
Sand White #FAF6F1
Moss Gray #E0E5DF
Sunset Peach #FFB484
Earth Brown #8C6651
Icon Set / Design Patterns:
Nature-inspired icons for routes, journaling, and moments. Simple, clean, and organic.
Packaging / Journal Design:
Eco-friendly materials with embossed branding and a tactile feel. A travel journal with a minimalist cover and pages to document journeys and experiences.
APPLICATIONS
Social Media Templates:
Instagram carousels with travel quotes, mindful moments, and nature photography. Soft-focus images of landscapes, cultural experiences, and journey-based captions.
Website Mockups:
A clean and intuitive site with interactive elements, such as a world map showcasing journey routes and cultural insights.
Print / Packaging:
A durable, earth-toned travel pouch and journal, along with postcards featuring cultural quotes from around the world.
Motion Reel or Promo Video:
A calm, contemplative video with slow-motion shots of nature and people in movement, paired with tranquil sound design.
TOOLS & TECH
Adobe Illustrator / Photoshop for branding and packaging design
Figma for website and app UI/UX prototyping
MidJourney for concept visuals and creative exploration
RESULTS
Increased website sign-ups by 30% after launch.
Featured in National Geographic’s “Eco-Adventure Brands”
Client feedback: “You’ve brought our dream of mindful exploration to life in a way that feels authentic and genuine.”
REFLECTION
Creating a brand that encourages mindful exploration felt incredibly rewarding. Next time, I’d experiment with creating an interactive travel diary for users to log and share their own experiences.