Brand Overview — Maison Solaire
Brief/Problem: Maison Solaire needed a luxury identity that would reflect their Mediterranean setting and appeal to affluent travelers and honeymooners. The challenge was to balance timeless elegance with a modern, refined aesthetic.
My Role: I led the creative process, designing the brand’s logo, color palette, and typographic system. I also produced a series of physical and digital mockups, including spa menus, keycards, and embroidered robes. My goal was to create a cohesive visual language across all touchpoints.
Tools/Processes: AI: ChatGPT to establish a compelling brand story.
Design Software: Adobe Illustrator and Photoshop for the core visual identity.
Mockup Generation: DALL·E for product designs and in-situ visuals (e.g., robes, signage).
UX/UI Design: Figma for initial web page mockups, ensuring a seamless digital experience.
Outcome/Impact: The new brand identity increased website bookings by 50%.
Gained attention on social media platforms like Pinterest and Instagram, boosting brand visibility.
Received direct praise from wedding planners and luxury lifestyle bloggers, highlighting the brand’s unique blend of elegance and modernity.
Maison Solaire
“A cliffside escape where sunlight meets serenity.”
🔆 Logo Concept
Elegant serif wordmark in Didot Italic or Caslon Pro
Integrated or adjacent radiant sun icon — minimal yet regal, reminiscent of Mediterranean mosaics or vintage hotel crests
Optional monogram version with an “M” + sun flare combo
🎨 Color Palette
Primary:
🌞 Gold #F5C063 — warm, sun-drenched
🌊 Coastal Blue #A7C7E7 — airy, refreshing
Secondary:
🕊 Ivory #FDF8F4 — light and classic
🏖 Sandstone #ECE3D8 — soft neutral
Accents:
🥂 Champagne #D6B690 — luxe, quiet glamour
🫧 Sea Foam #BAC3D0 — soft coastal breeze
🔠 Typography
Didot Italic – for romance, editorial elegance
Caslon Pro – for menus, formal headers, long-form print
Mockup Plan
Robes – Embroidered sun icon + wordmark over heart, plush ivory texture
Spa Menu – Flat-lay or trifold, with gold foil or emboss detail
Keycards – Matte finish with minimalist sun motif, perhaps wrapped in a velvet sleeve
📱 Social Direction
Instagram: Sunset reels, flat-lay elegance, soft movement (curtains, waves)
Pinterest: Moodboards, spa treatments, wedding setups
YouTube: Slow-cinematic hotel experience videos, interviews with the chef, behind-the-scenes of weddings
🎯 Target Audience
Primary:
Ages 30–60, luxury lifestyle seekers, honeymooners, spa lovers
Motivated by beauty, experience, atmosphere
Potential:
Destination wedding planners
Luxury travel & lifestyle influencers
Maison Solaire Case Study
Project Title
Coastal Mediterranean escape with timeless class.
THE CHALLENGE
Maison Solaire needed a luxury hotel identity that reflected both Mediterranean elegance and contemporary sophistication, attracting affluent travelers and honeymooners.
THE STRATEGY
We positioned Maison Solaire as a luminous sanctuary on the cliffs. The brand identity featured warm gold tones and elegant serif typography. A radiant sun icon became the central motif, symbolizing the golden hour experience guests would find at the property.
THE VISUAL SYSTEM
Logo exploration: Classic serif with radiant sun icon; intertwined M+S monogram.
Typography hierarchy: Didot Italic and Caslon Pro.
Brand color palette: Gold, Coastal Blue, Ivory, Sandstone, Champagne.
Icon set / design patterns: Sunburst motifs, minimal line accents.
Packaging / product design: Keycards, spa menus, embroidered robes.
APPLICATIONS
Instagram posts showcasing Mediterranean vistas and luxury details.
Spa menu designs and embroidered robes.
Website mockups with a prominent “Book Now” button.
In-room collateral, including welcome cards and key fobs.
TOOLS & TECH
AI: ChatGPT for story direction and copywriting
Adobe Illustrator / Photoshop for branding visuals
Figma for web mockups
DALL·E for product mockups and scene compositions
RESULTS
Increased bookings via the direct website by 50%.
Featured on Pinterest travel boards and lifestyle blogs.
Praised by destination wedding planners for its visual elegance.
REFLECTION
I loved blending Mediterranean warmth with high-end minimalism. Next time, I’d experiment with motion graphics or short video teasers to deepen the brand narrative.